Wipe Smart: The Cloth That Cleans Forever

The rewashable Wettex dishcloth, invented in 1949 by Curt Lindquist, transformed kitchen chores with its ability to absorb up to 15 times its weight in liquids. Made from a blend of regenerated cellulose and cotton fibre, this durable, eco-friendly innovation can be washed and reused endlessly without losing shape or quality. From Sweden to over 50 countries, it's a household staple that proves small ideas can spark big change.